Our Ingredients

Our Ingredients

Today over 50 million women (75%) in the U.S. alone color their hair regularly and many more say they will once they start to turn gray. What many don’t realize is that both professional in-salon haircolor and they box color they use at home is loaded with ammonia and other chemicals that can lead to allergic reactions, respiratory disorders and even cancer.

When Susan Henry was shocked by her diagnosis of ammonia poisoning after a lifetime of exposure as a sought after Beverly Hills stylist, she looked for safer, more natural alternatives to get lasting color results without all the unnecessary chemicals. The trick is that there is no such thing as a “chemical free” natural haircolor as coloring hair itself is a chemical reaction. Susan Henry’s Natural Color Process is a careful balance between everything natural and the minimal amount of chemistry needed to give you flawless results time after time…and never, ever any damage or health risk.

Information about PTD & PPD

Our formula is free of PTD (Paratoluenediamine), an aniline dye that is commonly used in hair color pigments and is derived from petroleum products. PPD also known as Para-Phenylenediamine is another dye commonly used in hair color pigments but is necessary to ensure proper gray coverage and is contained in our Susan Henry Natural Color Process dark shades in trace amounts of 0.05%. If you are allergy prone or have had reactions to hair dyes in the past, consult your doctor first. Unfortunately at this time there is no such thing as 100% organic, hypoallergenic permanent haircolor…but science is always improving. If you questions regarding certain ingredients, by all means contact us!

- Apricot Kernel Oil

The dried seeds within Apricots contain an oil content of 40% to 50%, packed with Omega 3 and 6 fatty acids which have amazing benefits to hair and skin. Of the several benefits associated with the use of Apricot Kernel Oil, hair and skin are left softer, sleeker and more conditioned. You also get a health dose of shine and it can ever help to heal split ends!

+ Wheat Protein

Wheat Protein greatly increases the hair’s ability to retain moisture, adds volume to hair, reduces the hair’s porosity, and improves smoothness. It also help to repair the hair thanks to a process called covalent bonding. Our wheat protein is "hydrolyzed", which simply means it is broken down into smaller units (low molecular weight) to penetrate the hair deeply.

+ Marigold Extract

Calendula Offcianalis (Marigold) Flower Extract has been shone to increases hair shaft elasticity and flexibility to prevent breakage for hair that is dry, stressed or course. It also penetrates the core of the hair shaft to help restore Keratin levels, ensuring long term healthier, shinier hair.

+ Lavender Extract

Lavendula Angustifolia (Lavender) Extract is one of the top aromatherapy oils in the world. It’s been known to help with stress; anxiety; wound healing; acne; and respiratory problems due to cough, cold, or flu, but it also has great benefits for your hair. It will nourish & moisturize hair strands and the scalp, help to increase blood flow to the scalp, and has powerful antiseptic qualities preventing dry fungi, bacteria or microbes from forming.

+ Clover Extract

Trifolium Pratense (Clover) Extract is a source of many valuable nutrients including calcium, chromium, magnesium, niacin, phosphorus, potassium, thiamine, and vitamin C. Red clover is also considered to be one of the richest sources of isoflavones (water-soluble chemicals that act like estrogens and are found in many plants). It has traditionally been used to prevent hair loss, but it also works to improve the hair's strength and elasticity.

+ Longleaf Pine Extract

Pinus Palustris (Longleaf Pine) Leaf Extract has antiseptic and anti-inflammatory properties and has been used in the treatment of arthritis, joint and muscle aches, gout and rheumatism. Where hair and scalp is concerned it can be refreshing, invigorating, stimulating, and strengthening...and even has been credited for helping to curb hair loss!

+ Carnation Extract

Dianthus Caryophyllus Flower (Carnation) Extract has been used in aromatherapy and alternative medicine to help with everything from muscle spasms, indigestion, anxiety and other stress-related disorders. Not only does it smell fantastic, but it also has been shown to help sooth and restore balance to hair and scalp.

A Commitment to Every Single Tube of Color

Our color is 100% biodegradable
Hair dye, just like medications or anything else we put down the drain can linger and contaminate water supplies. We developed our color to be 100% biodegradable, so you can color your hair without making someone else pay for it!
Free of harmful ammonia
As Susan discovered for herself first hand, a lifetime of exposure to ammonia from chemical services and hair dyes can be crippling to your health. Our color is ammonia-free, ensuring you can enjoy coloring your hair without fear.
Tested only people, never animals
In cosmetics & household products research, painful experiments are carried out on hundreds of thousands of animals every year, including dogs, rabbits, pigs, mice, rats, guinea-pigs, fish and birds. We NEVER, EVER test on animals.

Statistics & Exposure By the Numbers!

% of women over 50 who color their hair
% of population that is allergic to hair dye
Non-Hodgkin's Lymphona deaths linked to hair dye
Rate of reported cancer increase since 1950